You know what never made it to my calendar, but always loomed in the back of my mind?

The shoulds. The tasks that weren’t hard exactly… just draining. Unclear. Easy to postpone. Zero joy sparked.

I’d built a lean, powerful team to run my business. Someone handled sponsorships. A contractor took marketing. I had support across the board — for work.

But the personal stuff… my life? That sat squarely on my shoulders.

Take this one example: after my divorce, I had an engagement ring sitting in my jewelry box. I knew I should sell it. But every time I saw “research ring buyers” on my to-do list, I’d immediately find something else that felt more urgent, and much less emotionally loaded.

Do I go to a local jeweler? Sell online? What’s it even worth? Just figuring it out would take hours — comparing options, reading reviews, deciding on fair pricing — and so, I’d punt it to tomorrow. Again. And again.

Same with the old iPhone I never traded in. It lived in a drawer while “figure out trade-in” migrated from Monday to Tuesday to next week. A friend’s baby shower would be coming up and “order gift and send” would keep getting bumped until it was two days before, and I’d scramble for something that could arrive in time.

It became a pattern.

These weren’t five-minute tasks. They required thought, research, coordination. But I always felt like there was a higher-value way I could be spending my time, so they’d get pushed another day.

The irony wasn’t lost on me. I’m great at systems. I run a business built on focus and flow. But when it came to personal admin, I couldn’t get out of the procrastination spiral.

So what changed?

There wasn’t one breaking point. Just a slow realization that these undone tasks were costing me. Not just time, but energy. Mental clutter. Low-grade guilt.

I kept thinking, “I should be able to handle this.” I’d feel silly asking someone else to make a phone call or do research. Wouldn’t that make me... lazy?

That internal dialogue lasted longer than it should have. Because the truth is, your time as a founder — as a person — is finite. Just because I could do it didn’t mean I should.

I heard about Duckbill and was intrigued. Could an AI-led system (even with human backup) actually take something off my plate without me having to manage it?

But I tried it. And I was blown away.

Duckbill is ridiculously good at asking the right questions up front. They make it easy to get a task moving, without me having to over-explain. They’ll present options when I need to make a decision, or just handle it when I don’t. And when real humans are needed, they step in seamlessly — like calling spas to check appointment times. It’s shockingly effective.

The biggest surprise was realizing these tasks didn’t actually require me. They just needed someone (or something) to extract the right info, make smart choices, and follow through. Duckbill nailed that.

Here’s a peek at what I’ve offloaded recently:

• Find a pharmacy that ships my birth control to my door

• Book couples massages for an upcoming trip

• Research jazz clubs in NYC

• Make dinner reservations

• Schedule carpet cleaning

• Book a dental cleaning for my dog

It’s all the stuff that eats up time and mental space. And now? It’s just... handled.

The cherry on top? Duckbill has made me money and paid for itself 10 fold.

That ring I couldn’t bring myself to sell? Duckbill helped me list it and close the sale. Same with that iPhone collecting dust. Between the two, I made more than I’ll spend on Duckbill in a year.

That’s not even counting the time savings or the mental lift. For anything with real value — jewelry, electronics, sanity — Duckbill turns what would’ve been hours of work into actual ROI.

What I tell people now:

I’ve been recommending Duckbill nonstop. I tell other founders it's like having an incredibly capable assistant who can handle everything from tiny admin to surprisingly complex projects.

It’s booked hard-to-get reservations. It’s brokered deals. It’s taken both the mundane and the meaningful off my plate.

If you’re someone with a never-ending list — whether you’re running a business, managing a household, or just trying to be a functional adult — Duckbill is the support you didn’t know you could have.

My delegation mantra:

When in doubt, delegate.

Before Duckbill, I was buried in low-grade to-dos that pulled me away from high-leverage work and actual life.

Now I’m focused. Energized. Back to doing what I do best, and letting go of the rest.