Modern working moms spend as much time caring for their kids as stay-at-home moms did 30 years ago.

Despite our best efforts to create equitable households, reality stands that women in 2025 still spend a disproportionate amount of time and effort managing the domestic sphere, even when they’re working a full-time job. We could remind you that it’s important to ask for help—because it is—but seeking support from others is much easier said than done. It takes a village, but where do you turn when the villagers themselves are swamped?

Longtime friends and CEO-founders Meghan Joyce and Sarah LaFleur have thought a lot about this conundrum throughout their careers. In fact, modern women’s scarcity of time is ultimately what drove them to start their respective businesses, Duckbill and M.M.LaFleur. In the video linked below, watch Meghan and Sarah discuss how both of their brands are working to even the playing field by outsourcing day-to-day tasks—from getting dressed to streamlining our never-ending to-do lists.

⏰ The TL;DR: It’s time for women to work smarter not harder. Learn more here: https://mmlafleur.substack.com/p/watch-how-to-outsource-your-to-do